Inbound Marketing- Get Found!
The majority of today’s “traditional” marketers use outbound marketing to reach their audiences. For message distribution, they use print media, radio and TV. For lead generation, they use direct mail,...
View ArticleThe Buzz On “Google Buzz” Isn’t Good
It’s been one day since the Google Buzz announcement and reactions in the blogosphere have been decidedly negative. Naysayers represented a dominant 65% of the total discussion in the last 24 hours....
View Article“Social Retailing” Will Be A Gamechanger
After creating a successful pop-up shop in Facebook for their Rachel Roy brand, Jones Apparel Group decided to create a “fan shop” for their Nine West brand. Only fans of Nine West on Facebook can...
View ArticleWhere Twitter Is Heading
Twitter has a steady stream of updates, capabilities and new offerings. Following some of the key innovations. Proximity If you were not aware of it, Twitter considers itself to be a largely mobile...
View ArticleWhere Twitter Is Going
There are a number of major changes and new features in the pipeline for Twitter. Here is an overview: Proximity- If you were not aware of it, Twitter considers itself to be a largely mobile service....
View ArticleSocial Intelligence
To quote Zach Hofer-Shall from the Forrester Defining Social Intelligence Paper on March 12, 2010, Marketers must turn to Social Intelligence, the concept of turning social media data into actionable...
View ArticleHow To Think About Influence
How To Think About Online Influence from Tom Webster on Vimeo.
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